The incumbent reports to the Director of Communications and Public Affairs.Learn more about this agency
The Director of Communications and Public Affairs provides administrative and policy direction and assigns special projects. Within these parameters, the Webmaster and Social Media Specialist independently plans and carries out the work of the position, identifying issues and problems, initiating action to resolve them, discussing with the Director of Communications and Public Affairs controversial or sensitive issues that may significantly impact the EAC. Work is reviewed for overall effectiveness in achieving goals and objectives, and consistency with governing laws, regulations, policies and the EAC Strategic Plan.
- Manage content on the website by posting/updating newsletter articles, social media, and other program communications to the appropriate place on the website.
- Provide subject matter expertise for the Drupal content management system.
- Create, edit, and update web content (Drupal).
- Manage operational tasks and project schedules for overall maintenance and functionality of the EAC website.
- Coordinate with staff and contractors to ensure the EAC website complies with required regulations.
- Coordinate with EAC managers to evaluate the current structure, operations, and content of the EAC website, provide recommendations for improvements.
- Establish relationships, identifying and recommending opportunities for value-added improvements and innovations.
- Support EAC website design and ensure that the EAC website meets the standards for 508 compliance and other federal or agency-specific requirements.
- Maintain and create technical guidance and policies for EAC website content.
- Evaluate and analyze EAC website statistics and user feedback, provide recommendations to improve the effectiveness of the EAC website.
- Establish and maintain the posting and user feedback distribution processes for the EAC website to ensure content posted, and user feedback is distributed timely and accurately.
- Perform other duties as assigned.
- Manages social media ensures adaptability with real-time trends and proactive story ideas into social-first assets.
- Design, build, and illustrate graphics and elements for social platforms as needed (Facebook, LinkedIn, Twitter)
- Create quick-turn, reactive content for opportunistic moments in culture and online.
- Brainstorm, pitch and conceptualize original content ideas for social media platforms.
- Craft copy in accordance with brand tone and voice guidelines.
- Work collectively on cross-disciplinary projects.
- Understand agency brands, target audiences, and existing activities in the space.
- Manage the storytelling behind each creative output to ensure it is clear, concise, snackable, and true to the content.
- Collaborate with other departments to ensure content is useful and consistent
- Evolve, revise, or redevelop content in response to feedback from internal and external stakeholders.
- Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.
- Assist with the creation of policies regarding brand identity standards and guidelines, while helping to inform the evolution and extension of the written and visual identity.
- Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.
- Be aware of social media trends and formats, while also producing new template and design approaches.
Occasional travel - You may be expected to travel for this position.
12 - GS-12 equivalent with promotion potential.
Job family (Series)
This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/GetJob/ViewDetails/607442000. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.