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This position is located at Ramstein AB, Germany in the Marketing section.
Under the direction of the Marketing Director, maintains all FSS social media and digital marketing content and assists with creation of marketing content and campaigns. Nights, weekends, and holidays may be required as necessary.
Under the direction of the Marketing Director, maintains all FSS social media and digital marketing content and assists with creation of marketing content and campaigns. Serves as primary social media marketer and administrator for all the 86 Force Support Squadron social sites. Maintains online channels, including but not limited to: all Facebook pages; Instagram, Flickr, YouTube, Twitter, Pinterest, Tumblr, Snapchat, blogs and e-newsletter platforms. Manipulates, resizes and/or creates marketing materials to be used for social media. Initiates and manages all social media online strategies consistent with project management/Marketing Director's goals/directives.
Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customer, and to maximize the squadron's branding, products and services. Identifies relevant new strategies and technology to increase customers' engagement and to create online brand exposure through any digital media forum(s). Maintains current knowledge on emerging technologies/industry trends, and applies it into operations and activities. Responsible for maintaining and expanding social media outreach on current and future platforms.
Conducts routine checks on the 86 FSS website, to include, but not limited to, daily audits/reviews of content on each page and coordinates with webmasters via the web ticket system to update content. Works with the marketing team to develop and implement marketing programs for the squadron and other activities.
Assists the Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market through digital media forums and/or blogs. Makes recommendations to activity managers on appropriate online media mixes and works with marketing POCs to coordinate scheduled cross marketing and/or event marketing posts/articles. Assists in planning digital marketing campaigns designed to enhance participation in squadron activities considering the characteristics of the target audience and the media mix necessary to reach them. Assists in conducting qualitative and quantitative market research. Assists in administering surveys, collecting data, tabulating responses, and analyzing results.
Tracks user analytics and aggregate data for social online platform(s). Explores search engine optimization and utilizes analytics as applicable. Provides support as needed for all special events. Assists with Marketing Assistant duties as assigned (processes inside internal ticket system, giving public briefings and/or speaking on air) and Production Clerk duties (create Event calendar entries, printing, mounting, lamentation, binding, cutting, payroll, customer service?etc.) as needed. Provides photographic/videography support for functions/events as required/needed.
Nights, weekends, and holidays may be required as necessary. Performs other related duties as assigned/needed.
If interested in this position please preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/10950286
25% or less - You may be expected to travel for this position.
Job family (Series)
This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/GetJob/ViewDetails/582895400. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.