MAJOR DUTIES: (Detailed duties are on the Position Description available at the Human Resources Office)
primary purpose of the position is to collect, assemble, prepare and
disseminate information concerning the various activities of the state's NG.
b. DUTIES and RESPONSIBILITIES
(1) Develops news releases and feature articles
describing Guard sponsored activities or events, presentation ceremonies,
etc. Distributes these to local and
national print and broadcast media representatives.
(2) Responds orally and in writing to requests for
information from Guard members, member associations, external audiences or
special interest groups. Determines the
sensitivity of data requested and if data is determined to be sensitive or
controversial. Coordinates data release with a senior Public Affairs (PA) Specialist.
local media programming on NG events, activities or communication campaigns to
identify potential public relation issues with message content or format. Once identified, advises management on
potential causes of the problem and forwards suggestions for resolving them.
(4) Gathers data on public reaction to communication
campaigns for analyses and evaluation.
When the evaluation is completed, draws the appropriate conclusions
and from these develops and submits
recommendations to the PAO for improving the campaign's appeal to the general
public or target audience.
(5) Prepares and disseminates news releases and
feature articles to the media for print. Selects and incorporates photographs,
film footage, etc., into the release or article to visually enhance the message
(6) Consults with the pertinent program specialist
to obtain the latest information for use in news releases, radio spots, print
articles, meetings and electronic broadcasts.
(7) Develops semi-technical written materials to
educate a specific audience on the nature and purpose of the NG's programs,
policies and practices.
(8) Develops positive working relationships with
state and local government personnel, community or special interest groups or
individuals desiring input on state level NG policy, practices or
(9) Other duties as assigned.